(Download) "Lead Market India" by Cornelius Herstatt & Rajnish Tiwari * eBook PDF Kindle ePub Free

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eBook details

• Title: Lead Market India
• Author : Cornelius Herstatt & Rajnish Tiwari
• Release Date : January 26, 2016
• Genre: Management & Leadership,Books,Business & Personal Finance,Science & Nature,Economics,
• Pages : * pages
• Size : 3082 KB

Description

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

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